Travel Advance
We are market leaders at destination marketing in Central Eastern Europe. Our clients are DMOs, and other commercial travel entities such as cruises, hotels and DMCs. We offer services in public relations, digital marketing solutions, travel trade relations, social media management, online and offline event management, market research and strategical consultancy.

About
Travel Advance has offices in Poland, Czech Republic, Romania, Hungary and Slovakia. We are the official representatives of Dubai Tourism and Malta Tourism Authority; and we contracted to provide PR and social media for Croatia National Tourism Board and Costa Cruises. We consult for many other DMOs. We represent upmarket hotels and safaris in Thailand, Botswana & Zimbabwe, and organise travel industry events, especially for African stakeholders, in Central Europe, Germany and Russia.

Faces
High-performing company with high-performing team

Paddington Tucker is founder and managing director of Travel Advance. He studied Eastern European languages, culture and history at the universities of Glasgow and London before setting up a tourism marketing agency in London in 2002. Sensing opportunity he relocated to Prague in 2008, where his business grew in tandem with the emerging economies of Central Eastern Europe.
Paddington has promoted destinations in a variety of cultural settings giving him a genuinely global perspective. He presides over a team of 12 people in five countries, which requires excellent inter-cultural skills. He is a good leader of people and a strong communicator of market trends and insights. “Every country sees the world through the prism of its own cultural perspective. My life-long passion is to study that cultural perspective and to put these learnings to good use during my professional life.”
paddington@travel-advance.com

Before joining Travel Advance in 2017 Emilia worked for 12 years at the Polish Tourist Organisation where she supervised marketing B2C and B2B activities in various European and Asian markets (India, China, South Korea, Israel, Czech Rep, Slovakia and Hungary). In the period 2012-2015 she was the project leader for the ‘I like Poland’ campaign which was launched for the Asian markets. At Travel Advance Emilia manages our Polish PR office in Warsaw. Emilia has excellent media relations and for our clients the tourism boards of Dubai, Malta and Croatia, Emilia has delivered a variety of press trips, influencer projects and TV/radio activations.
emilia@travel-advance.com

Kristyna has over 15 years of experience as a marketeer. She worked as Account Manager for Ogilvy and created and managed campaigns for such clients as Eurotel/O2 or IBM. She has long term experience with event marketing in the golf industry and with brand marketing of travel magazines in publishing houses. Since early 2011 Kristyna has worked in destination marketing with a variety of destinations initially working for Canton Graubünden in Switzerland. In 2015 she joined Travel Advance and worked on the accounts of Kenya Tourism Board, Dubai Tourism and Madagascar Tourism Board. Since 2018 her prime responsibility is to implement the marketing strategy for the promotion of the Malta Tourism Authority in the Czech Republic and Slovakia. She is also strongly involved with the promotion of Travel Advance‘s African DMC and hotel clients.
kristyna@travel-advance.com

Klára studied international communication and marketing. She also worked in Canada as an event manager for SELC English languages centers and other student organizations. She has excellent level of understanding of ‘Generation Z’ and its expectations and needs. Since early 2019, Klára works as a PR & Social Media Manager for Travel Advance. She takes care of communication with journalists, social media management and influencer marketing for the Croatian National Tourist Board and Dubai Tourism.
klara.skapova@travel-advance.com

Martina joined Travel Advance in 2020, she has worked for Trentino Marketing where she conducts market research and oversees PR account. Since late 2020 Martina is social media manager for our client Croatia National Tourism Board where she oversees the Central Eastern European market. She is responsible for creating localised communication strategy which includes content, media plan,
copywriting as well as influencer marketing and relations.
She studied Marketing Communications and Public Relations at Charles University Prague, and is currently doing a post-grad in Strategic Communications. Martina has multiple experiences with state and non-profit institutions. For example, she was a content creator and copywriter of Covid.gov.cz and she was in charge of communication of Youth, Speak Up! a non-profit organization of young MPs working in the Czech parliament.
martina.kolska@travel-advance.com

Monika joined Travel Advance in early 2022 to manage so called emerging markets (Slovakia, Serbia and Bulgaria) for Dubai Tourism. She is a versatile team player and assists on a variety of different client accounts. Before joining Travel Advance, Monika gained varied work experience in international relocation, education, culture and travel services. She studied the tourism industry and international relations together with art management.
monika@travel-advance.com

Wiktoria joined Travel Advance in early 2021 and is a versatile destination marketing professional. She is an excellent researcher, has managed influencer campaigns, PR activities and B2B events for a number of clients (Dubai, Trentino, Lithuania, Iceland, Wyndham).
wiktoria@travel-advance.com

Before joining Travel Advance in 2020, Elkie worked in the medical tourism sector and gained invaluable destination marketing experience working for the Tunisian Tourism Board in the Baltic countries. She joined Travel Advance as a digital marketing specialist and is responsible for managing Facebook Ads, consulting to our clients Costa Cruises and Singapore Tourism Board, on their digital campaigns. Her profound understanding of digital marketing help her analyse the proposals of travel trade partners. In early 2021 she was appointed travel trade manager for Dubai Tourism in Poland, and her roles include coordinating travel trade coops with tour operators and OTAs, market research/ competitor analyses, agent training, and reporting.
elkie@travel-advance.com

Based in Krakow. Marcin has over 16 years of experience in destination marketing. He worked for the Municipality of Kraków as a head of the economic & investment promotion office, then in the private sector as co-founder and co-owner of creative agencies focused on tourism promotion. His clients included various Polish cities and regions (Małopolska, Kraków, Pomorskie, Warmińsko-Mazurskie), foreign destinations (Cagliari in Italy, City of Kosice), as well as the Polish governmental sector - Ministry of Infrastructure & Development and Polish Tourism Organization.
Since early 2019 Marcin works for Travel Advance as PR and social media manager, where is prime focus is Croatian National Tourist Board in the Polish market.
marcin.gajownik@travel-advance.com

Roxana is a prolific PR professional with excellent high level media connections, and a wealth of creative ideas on how to stimulate maximum PR coverage for her client. She has engaged over 50 Tier 1,2,3 & 4 Romanian influencers during her career assisting various brands such as fashion, gastro, health, beauty and tourism. Roxana has been consulting for Travel Advance since 2016 on various PR projects for Dubai Tourism including media trips and TV broadcast projects. Since 2020 she is engaged by Travel Advance as PR Manager for Dubai Tourism.
roxana@travel-advance.com

Experienced online marketer, helped companies in all sizes and verticals achieve visibility and reach their goals. Travel aficionado, destination marketing was the next logical step so that passion could meet profession. Alina is a people person, highly skilled at creating and maintaining professional and warm relationships. She is a problem solver - relentlessly working towards finding the right solution for every situation. She has worked as travel trade manager in Romania for Dubai Tourism since July 2018.
alina@travel-advance.com

Kriszta is an accomplished professional having spent years working at Tensi Aviation, a leading Hungarian GSA promoting predominantly airline clients. Kriszta worked as account manager for American Airlines, Aegean, Singapore Airlines, Aer Lingus and Air Baltic. She conducted numerous famtrips, training seminars and negotiated high level commercial terms with travel trade partners. She has excellent relations with the key tour operators, OTAs and airlines in Hungary and a firm understanding of what moves the market. Additionally, she has managed B2B events in Hungary such as targeted roadshows and workshops for a variety of destination, hotel and airline clients.
kriszta.kovacs@travel-advance.com

Klara is multi-skilled having worked both in destination PR and travel trade relations and has detailed of both media and travel trade landscapes in Hungary. She has experience of developing marketing and sales strategy in online media platforms, social media management and statistical analysis. She joined Travel Advance in 2016 and has overseen numerous Hungarian media trips, TV and radio projects primarily for Dubai Tourism.. She has coordinate numerous marketing campaigns with leading tour operators, and organised travel trade events and webinars.
klara@travel-advance.com
Career Opportunities with Travel Advance
We are constantly looking for dynamic professionals in what is a relatively new field in our region. If you are interested in pursuing a career in destination marketing, and if you have experience in both the travel industry and marketing and/or have an academic background in destination marketing, we want to hear from you. We may not have an open position immediately, but our company is evolving all the time.
Destination marketing consultant
We are looking for a destination marketing consultant to assist on our key accounts. The ideal candidate will have a good grasp of consumer marketing, strong research skills and an overview of the Czech travel trade landscape. Please send an email to: hr@travel-advance.com. Position available immediately at Prague head office.
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